Brave Search, meanwhile, would stay fully operational. If Big Tech suddenly ceased to function, those other search operators would go offline. They’re just façades that rely exclusively on third-parties for their results. Most search engines-even supposedly “neutral” or “private” ones-don’t do this. An index is the list of billions of web pages, and some basic info about those pages, that search engines draw from to deliver search results. Second, Brave Search operates from an independent search index. This is far different from the vast majority of search providers, who siphon up every piece of data about your search behavior, and tie it directly to you. We don’t track you, your searches, or your clicks.
Those more dominant search providers say they're focusing on trustworthy sources of information and otherwise helping users find useful content, but Brave contends that Goggles can help counter biases inherent to its larger competitors' technology.First, and most important, Brave Search adheres to core principles of privacy. A community could also share Goggles to more consistently surface the sites it uses most often.īrave is pitching the tool as a foil to the algorithms Google and Microsoft's Bing use to prioritize some search results while downplaying others. You won't necessarily have to spend time fine-tuning your results, then. You can create, modify or use others' rankings just by running a search and tapping the "Goggles" button. You can refine a "politics" query to shift the focus to blogs instead of major news outlets, for instance. The company has introduced a beta Goggles feature for Brave Search (itself no longer a beta) that lets anyone set their own criteria for search rankings. If you're concerned that the usual web search engines might be biased, don't worry - Brave thinks it can help.
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